Music China /ProLight+Sound, Shanghai, October 19 - 22, 2005

The 4th edition of Music China and the 2nd of prolight+sound Shanghai take place from 19 - 22 October 2005 at the Shanghai New International Expo Centre in Pudong. Around 900 exhibitors will be showing their latest products. Leading MI companies including AXL, Yamaha, Roland, Steinway, Warwick, Pearl River Piano, Gibson & Baldwin, C. Bechstein, Bluethner, EMD, Casio, Kawai, Besson, Music Sales, JA Musik, Sejung, KHS and SAGA regularly choose Music China for their annual marketing push in Asia.
In addition to the stands, this year's Music China will feature the Shanghai Musical Instruments & Economics Forum: Strategic Branding and Marketing in China's MI Industry, with confirmed guest speakers from Pearl River Piano, Shanghai Traditional Musical Instruments No 1 Factory, KHS Taiwan, Parsons Music, AXL, The Shanghai Conservatory, Steinway & Sons, and The Music Trades USA. The Forum is on 18 October, 14.00 - 17.00, at the Shanghai International Convention Centre, Oriental Riverside Hotel.
Visitors and exhibitors can also enjoy onsite at the Shanghai New International Expo Centre events such as a grand opening ceremony, with special piano performance by Jean-Francois Maljean of Belgium on 19 October, outside hall T2 at 9.30am; live concerts at both south and north entrances for the entire duration of the show; and a drum festival hosted by the Beijing Modern Musicians (BJMMA) and supported by the Shanghai Conservatory. As well as style demos featuring professional drummers, visitors will be able to take part in a fun competition to find the fastest, most creative and most rhythmic players. From 20 - 21 October in hall T2.
prolight+sound Shanghai may be smaller than it's neighbour Music China, but it's growing steadily and attracting some of the world's leading pro-audio and lighting companies into the fold. With over 130 exhibitors from 10 countries & regions - including China, France, Germany, Hong Kong, Korea, Norway, Singapore, Taiwan, the UK and the USA - the 2005 fair will show a good range of entertainment and AV equipment. Amongst the exhibitors are Roxland representing McCauley, Crest Audio, Pioneer and Shure; Zhejiang Harman AV Technology representing Realtronix - Australia, Sabine, DBX, CROWN, PAL, TAPCO, Mackie, JBL); Shenzhen Bao Ye Heng Industrial Development (representing C-Mark-USA); Beijing Baoma Engineering (representing Brahler-Germany); Penn-Elcom, Guangzhou (representing Penn-Elcom-UK); Digexplorer Audio Technology Shenzhen (representing Behringer-Germany); Telex EVI Audio (with brands Electro Voice, Dynacord, Midas, Klark Teknik, RTS, Telex), Kwanasia Electronics (representing Peavey); and Loud Technologies China (distributing EAW Commercial, Tapco, SIA, and Crate).
The 3rd Pioneer Cup DJ competition features twelve aspiring DJs who will be judged on their sound skills, music synthesis, accuracy and creativity on the mixing decks. The incentives are huge; winners will be awarded thousands of dollars worth of DJ mixing equipment from Pioneer. A DJ Forum, continuing the mixing theme at prolight+sound Shanghai, explores how DJ-ing as a profession has proliferated in China, and looks for ways to further develop and support the industry.
Music China is organised jointly by Messe Frankfurt (HK) Ltd., INTEX Shanghai Co. Ltd., and the China Music Instruments Association (CMIA).

Links to exhibits at Music China/prolight+sound:

- Carlsbro's innovative wireless system Liberty

- Newport, Phaeton and FE Olds at Music China

- Pioneer's professional mixer DJM-1000

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