HK Audio appoints SISME as Italian distributor
|Osimo-based company SISME is now the exclusive distribution partner for HK Audio Portable Sound, Install Sound and PowerWorks products in Italy. For 40 years already, SISME is well-known as a distributor of music instruments, sound reinforcement systems as well as hifi-products and has gained an excellent reputation as a competent and reliable partner for music dealers and rental companies.
“With HK Audio, we succeeded in taking probably the most innovative German manufacturer of sound reinforcement systems into our distribution range. Especially with the LUCAS systems, HK Audio has an extremely attractive offer for the Italian market. With the help of the LUCAS display, we will establish the brand in many Italian music stores and thus, expose the consumer to the products of HK Audio and their excellent sound quality,“ comments Claudio Bugari, owner and managing director of SISME. “The outstanding characteristic about HK Audio is the huge range of active systems. For almost any application, there is an especially developed system that fulfils the users’ needs in an almost ideal way. At the same time, HK Audio distinguishes very pleasantly from the uniform molded cabinets of other manufacturers,“ cheers Andrea Guerranti, SISME's HK Audio product specialist.
“We have known SISME for years as a reliable and successful partner disposing of high product knowledge, financial power and a huge distribution power. Besides this, SISME is well-known for the numerous marketing activities and the carefully done product trainings. All this will help ensure HK Audio’s success also in Italy,“ adds Andreas Mayerl, international sales manager of HK Audio.
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