Namm partners with Chinese Music Instrument Association

Continuing its long tradition of working closely with music products associations around the world including those in the United Kingdom, Germany, Australia, Canada and Spain, Namm announced a new partnership with the China Music Instrument Association (CMIA).
Under the terms of the new agreement, Namm will offer professional development, market development and music education advocacy programs to the Chinese music industry. Initially, NAMM University courses will be offered at the upcoming 2006 Music China show which will be held October 18-21 in Shanghai. NAMM will work closely with the show organizers CMIA, Intex and Messe Frankfurt (HK) Ltd. on this effort.
"With funding for these new activities coming directly from the Music China show, NAMM's circle of benefits model where trade show revenue is reinvested back into the industry to grow the market will now be realized in China," said Joe Lamond, president and CEO, Namm. "This will help us achieve our mission of creating more active music makers worldwide."
"China's rich musical heritage and rapidly growing economy will create new opportunities for the entire industry," said Wang Gentian, president, CMIA. "We are eager to learn from the more than one hundred years of NAMM knowledge in order to build our own infrastructure, train our local dealers and spread the benefits of music making to our population."
As part of NAMM's worldwide music advocacy activities, in May of 2006, NAMM, ISME (the International Society for Music Education) and the Chinese Music Education Society will, with the support of CMIA, sponsor the 'Beijing Summit 2006: A Dialogue about Music Education and Policy Development' which will be held May 16-17, 2006 at the China International Exhibition Centre in Beijing, China.

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