|At prolight+sound show 2005, Frankfurt, amplifier manufacturer MC˛ added eas-Vertrieb, based in Emsdetten, Germany, to its global network of distributors. Shortly after the Frankfurt show, MC˛ appointed Audiopole as its new French distributor.
"We have a very strong position in the German market," explains eas owner Hubert Overesch. "We already distribute a number of high profile audio brands and MC˛ is a perfect addition to this."
Already benefiting from eas's new position is German rental company Go Audio. Owned by Bernd Wittenberg, the company's main stay is rock'n'roll and they handle tours for big name bands such as Him, Bryan Adams, Guano Apes and Good Charlotte. "When eas introduced us to MC˛'s amplifiers we were amazed," says Wittenberg. "The first time we tried them we thought there must be something wrong because it didn't seem possible that the difference in sound could be so big. So we checked everything. We set up some loudspeakers and put MC˛ on the left side and a different amplifier on the right side. And I thought, OK there's a broken cable, a different controller set up, or a broken cabinet. But it wasn't anything to do with those things; it was purely the amplifier. It's such a big difference it sounds like you've pulled a curtain away from in front of the loudspeaker."
Owned by Bruno Bertrand, Audiopole is a long time French distributor of pro audio equipment for a number of leading manufacturers. They recently found they had a gap in their product range that the MC˛ brand could fill perfectly. "When our previous amplifier brand stopped being made, we were on the lookout for a manufacturer offering innovative products to fit both fixed installation and touring applications," comments Bertrand. "These market segments need high powered, compact and reliable amplifiers that few manufacturers can offer today at a high quality level. After checking the new E series, we decided that MC2 products fit those needs exactly. Moreover, having been in touch with Ian McCarthy several times, we know the company has a profile that can offer innovation, flexibility and a friendly relationship."