Martin Maxxyz to hit market in September 2002

On view as one of the highlight products at the Plasa 2002 exhibition in London, Maxxyz offers a string of intuitive and expandable characteristics such as customizable LCD buttons for tailored programming, a built-in 3D visualizer with real-time preview mode, full multimedia capability, and more. Martin Professional's highly advanced professional lighting console, Maxxyz, is to hit the market in September 2002, and the company is laying the groundwork by training and certifying Maxxyz instructors worldwide. As part of a comprehensive introduction strategy for what is the most advanced stage lighting console on the market, Martin began conducting dedicated Maxxyz training classes at its Danish headquarters for instructors. The first round of participants completed a 2-day certificated training program at the Martin headquarters in Aarhus, Denmark in early August. Martin's international education manager Gerald Heise led the classes aimed at educating Martin's Preferred Partners throughout the globe. He commented, "With Maxxyz Martin has made a significant move into the controller business for concert touring, theatre and television. The Maxxyz is set to demonstrate its awesome capabilities and prove its reliability. This counts for our staff as well. A positive integration into the market requires dedicated product and market knowledge on behalf of sales and after-sales personnel. "We're taking care of this by asking them to join an in-depth product and market training in which personnel in every market complete a Maxxyz instructor certification. Their task will then be to convey their knowledge to their local market. In a separate training we are educating Maxxyz operators with a focus on artistic skills. They will be employed as support personnel on larger events or productions." A new group of instructors will be trained every two weeks so that by the end of September Martin's worldwide distribution network will be well prepared for customer demos and the commencement of Maxxyz operator classes.